2020 Outdoor Economics Fall Forum

Opening Remarks

Introducing the Outdoor Economics Fall Forum, with: Economic Development Department Secretary Alicia Keyes Acoma Pueblo Governor Brian Vallo State Land Commissioner Stephanie Garcia Richard U.S. Senator Martin Heinrich Navajo Nation President Jonathan Nez New Mexico Governor Michelle Lujan Grisham

Amy Roberts, The North Face, Keynote

Amy Roberts of The North Face explores the social responsibility of brands in 2020, plus how TNF has risen to meet the moment.

New Mexico Outdoor Recreation Industry Leaders

Lindsay Mapes moderates this panel with a handful of outdoor industry leaders in the state, including 505 Cycles Owner Dale Davis, High Desert Angler Head Guide Norman Maktima, Outdoor Adventures Owner Pablo Lopez, Jack’s Plastic CEO Errol Baade, and Jazmine and Lance Roe, co-owners of Backcountry Attitudes.

Meet New Mexico’s Future Land & Water Stewards

Join State Representative Angelica Rubio and Las Cruces City Councilor Gabe Vasquez as they chat with two young women who participated in programs created by Outdoor Equity Fund recipients.

Marketing Your Community (Safely!) in the Time of COVID

Moderator James Glover leads this panel of marketing experts including Jessica Wahl Turner of the Outdoor Recreation Roundtable, Karina Armijo, marketing and tourism director of Taos, Craig Johnson, outdoor recreation program manager for the State Land Office, Andrea Lawrence of the state Tourism Department, and Dana Watts, executive director of Leave No Trace Center for Outdoor Ethics.

Exploring the Outdoors As a Public Health Necessity

Senator Jeff Steinborn moderates this panel with New Mexico’s Dr. David Scrase, Dr. Dick Kozoll, and Johnny Ortiz, founder of / Shed Project.

How to Plan and Fund Outdoor Infrastructure

Outdoor Recreation Division Director Axie Navas moderates this 101 on outdoor rec funding with Ashley Korenblat of Public Land Solutions, State Parks Division Director Christy Tafoya, Teresa Martinez, executive director of the Continental Divide Trail Coalition, Farmington Mayor Nate Duckett, and Youth Conservation Corps Director Sarah Wood.